A UX/UI and brand strategy project exploring sensory-led retail experiences. I audited Bath & Body Works across sight, scent, touch, sound, and digital interaction, then proposed a refined user journey that reduced clutter and fatigue while strengthening the brand experience.
Tightening the link between demand signals and decision-making for customers
This is the angle that I chose to present my findings from.
Conclusion:
By shifting from product overload to guided sensory discovery, the brand can create a more memorable and differentiated retail experience.
